Ad CMS User Manual¶

Ads are configured in two platforms: Google Advertisement Manager (GAM) and Internal Advertisement CMS (Adtech CMS).
As both the CMSs follow the same terminology, we will provide both steps in the same flow.

AdOps Mail → Setup in GAM or Adtech CMS → Publish → Apps and Website.

AdOPS teams receive emails with advertisement details such as the advertiser, RO number, and marketing agency etc.
Based on the details provided, the AdOps team will configure the advertisement in Adtech CMS or GAM.
- The AdOps will create a AdSpot(If not present),Template(If not present), campaign/Orders, line items, and creatives for this RO.
Once the changes are published, the advertisement will be visible based on the configuration set in CMS/GAM.

Step-by-step guide on how to configure advertisements in the GAM and Adtech CMS.